There are surveys and there are surveys. Depending on the methodology, and the accuracy of the sampling, you can get all sorts of results, and some might even be accurate to a degree. If the market research company has an ax to grind, numbers can be appropriately manipulated too, but the survey that forms the basis […]

So as I write this column, Apple’s stock price continues to decline, though not quite as quickly as it did earlier this year. In case you forgot, it all started when an as yet unconfirmed report from Asia claimed that Apple had severely cut back on orders of displays for the iPhone 5, indicating what […]

Every few months, another Mac gets an update. Except for the extra promotion about moving to unibody enclosures, and the last MacBook Air upgrade, the product refresh is announced with little more than a press release, and perhaps a few brief interview opportunities with senior Apple executives, but not Steve Jobs. More interesting is that […]

I suppose there’s an eternal battle between a company’s product engineering and marketing departments. The former wants to deliver something as close to sheer perfection as possible, while the latter needs something to sell and deliver income to the company. As you might suspect, these goals are usually out of alignment. You just know, for […]