• Explore the magic and the mystery!


  • » Currently browsing posts tagged with: Hardware Reference

    Why Apple Should Ignore the Press

    January 28th, 2008

    From time to time, Steve Jobs has said that certain product features were added because of lots of customer requests. Notice he never mentions the press as being the source of such changes, but wouldn’t that still make sense? Wouldn’t you think that long-time journalists who have covered the technology industry for years ought to […]


    How Can Journalists Be So Wrong About Apple?

    November 26th, 2007

    Let’s take a trip back through time, to the 1990s, where the words “Apple” and “beleaguered” were usually described in the same sentence, rarely more than a few words apart. I suppose you could say that there was a death watch too, with lots and lots of publications waiting for Apple to bite the big […]


    Will Apple Be Forced to License Mac OS X?

    September 25th, 2007

    Over the years, tech columnists and “industry analysts” have been clamoring for Apple to open up Mac OS X. By in the 1990s, when it seemed the company could do nothing right, they actually complied, with a Mac OS compatibility program that included licensing basic hardware reference designs. The hope and dream was to expand […]