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    About Those Alleged CarPlay Distractions

    March 7th, 2014

    So at long last, Apple has unleashed CarPlay, the auto integration scheme formerly known as iOS in the car, and it appears most major car makers — and some not so major — have embraced it. For the well-heeled, you’ll soon be able to buy a new Ferrari with CarPlay. For the rest of us, you’ll probably find […]


    If at First Apple Can’t Succeed, Buy an Electric Car Company?

    December 24th, 2013

    There’s no shortage of tech and financial pundits telling Apple what to do. They evidently assume that Tim Cook and his team don’t know anything, or, when Steve Jobs passed in 2011, everything that made the company great died with him. Unfortunately, that’s a meme that’s been played out in the media since then. That, […]


    Apple and Your Car

    August 8th, 2013

    From the earliest days of the iPod, you could easily sync it with your motor vehicle’s audio system, or at least in some models, usually by connecting a USB cable. But it took years before you could wirelessly sync an iPhone or another mobile handset via Bluetooth, and, to this very day, not all models […]


    Attention Apple: Please Don’t Make it Too Complicated

    December 30th, 2011

    When Apple was really down in the dumps in the 1990s, their strategy seemed to make no sense. Efforts to build an industrial-strength operating system to replace the aging Mac OS had come up short. There were many Mac models, often with only slight variations, bearing different model names. It got so confusing even company […]