So when someone has a new gadget that, superficially at least, competes with something Apple produces, it suddenly breeds a major competitive war, or at least that’s what some supposed journalists believe. The product becomes an “iPhone killer,” or an “iPad killer,” or some other killer product. Yet another approach taken by the media is to […]

On Monday morning, Mrs. Steinberg came to me and asked about the Apple Car? “The Apple what”? I responded, and I was somewhat distracted with another task. She pointed me to the TV set, where I observed a certain cable news station interviewing an editor from a well known tech publication who was pontificating on the subject. […]

After the initial flurry of reports about Apple setting up a project to create a car, the talk has sort of died down. This is quite understandable. Even if true, such a beast won’t appear for several years, unless Apple pulls off a miracle in setting up a manufacturing and dealer network. Regardless, there’s always […]

Recently I spent several hours fiddling with the audio settings on my Kia’s sound system, such as it is. I’ve had a lot of cars over the years, cheap, mid-priced and expensive, and never had the audio hardware that just worked without some manual labor to fix the tonal balance. Not once. The default settings were […]