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    Newsletter #491 Preview: Microsoft’s Dreaded Secret: The Microsoft Tax

    April 26th, 2009

    A clever way to divert attention from your own shortcomings is to talk about someone else’s, real or imagined. In business, you focus on the things your competitor supposedly does wrong, hoping they won’t stop to look more closely at your own failings. So we have Microsoft making a huge deal about an alleged “Apple […]


    Is Apple Overselling the Mac?

    January 30th, 2008

    You recall that Mac versus PC commercial, where it’s announced just how many Windows viruses were in the wild at the time, followed by the pronouncement, “but not on the Mac.” Of course, you could subject that statement to several interpretations, such as the fact that Apple wasn’t claiming there weren’t any viruses on the […]


    Newsletter #423 Preview: The Night Owl Presents: A User’s View of the iPhone

    January 6th, 2008

    As you know, I’ve been a long-time holdout on acquiring an iPhone, largely because I have never seen the need for a wireless phone that has anything but the basic features, plus Bluetooth for handsfree connections to the car or a wireless headset. So when Apple came out with the iPhone, I was skeptical. On […]


    Update! The Leopard Report: Spring Forward, Fall Back!

    March 27th, 2007

    You can’t imagine the consternation on the part of some Mac users after reading published reports that Mac OS X Leopard was being postponed until October because Apple wanted to improve compatibility with Windows Vista. Without much thought, some folks ignored the illogical nature of the basic premise and the story simply took off. It’s […]