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    Apple’s New Products: Don’t Forget the Rest of the Story!

    September 15th, 2008

    Right after Apple’s new product presentation last week, Apple’s stock continued on its progressively downward spiral. Now in all fairness to Apple and the financial community, it may well be part of a general trend. Things on Wall Street are pretty shaky these days, and most companies are apt to suffer, regardless of their actual […]


    Apple Hosts Special Event on Night Owl’s Birthday

    September 2nd, 2008

    All right, Apple Inc. really isn’t celebrating my birthday. Besides, that was so long ago, even I’ve forgotten how old I am. But, seriously, being so close to the main event makes the results ripe for speculation. Apple enjoys giving the press broad hints as to what their events are all about. This one, set […]


    Apple’s Prospects: What a Difference a Year Makes!

    July 9th, 2008

    In 2007, for a time you had to feel that Apple was neglecting the Mac. At the beginning of that year, the famous Steve Jobs keynote concentrated very little on Mac-related developments, and mostly on the iPhone. A few months later, we learned that the next major reference release for Mac OS X, Leopard, would […]


    The Snow Leopard Report: Selling Updates Without New Features

    July 3rd, 2008

    Before Mac OS X took over, I wrote a book about Microsoft Office 2001. When Mac OS X arrived, Microsoft ported their office suite over, as Office X. Although they charged their standard upgrade fee for the suite, there were actually very few new features to talk about. One, as you recall, was “multiple selections,” […]