Way back when, during the nasty 1990s, Apple had so many models, it was doubtful that any single company executive could identify all of them without a cheat sheet at hand. Even salespeople, who earned commissions on the hardware they could move, would have similar difficulties. But it wasn’t just the hardware proliferation disease that […]

Lots of pundits are content with putting the words “Apple Inc.” and “proprietary” in the same sentence. A lot of that is, of course, due to the tight vertical integration of all of their products, from the iPod to Macs and Mac OS X. However, there is an awful lot about the Mac these days […]

At one time, whenever Apple released a new or upgraded product, it would get major coverage at a Macworld Expo and WWDC. Today, two annual events are simply not sufficient to cover the range of Apple’s development process. Indeed, every few weeks, something new arrives with the Apple logo on it, from a new, cutting-edge […]