It may not have been noticed, but Mac prices have, to a degree, been trending downward. It started with certain configurations of the MacBook Pro with Retina display last year. Earlier this year, a tiny refresh of the MacBook Air brought with it prices that were $100 less. That was more significant, because it brought […]

This week’s WWDC was all about the software. None of the rumored hardware announcements have occurred. There is no new iMac, there is no new MacBook Pro with Retina display, and forget about the iWatch. Yet Apple has done something extremely important for the future of the iOS and OS X, which is to provide the tools […]

It’s not a novel idea. Apple has done so much to enhance the performance if iPhones and iPads using customized ARM chips. When it comes to Macs, Apple remains at the mercy of a third-party company. When the Motorola/IBM alliance failed to deliver the goods nearly a decade ago, Apple went to Intel. But the […]

A day before the event happened, there was growing speculation of a minor refresh for the MacBook Air. The chatter centered on a very modest processor upgrade, using the very same Haswell chip family that powered the 2013 versions. And, on Tuesday morning, it happened. It was a sort of 100/100 deal, with processor speeds […]