There’s an unfortunate feeling in some parts of the media that Steve Jobs is the beginning and the end of Apple. If he’s away, even temporarily, the company simply cannot grow at record levels, and is doomed to return to that beleaguered status it occupied for so many years. That in large part explains why […]

When Steve Jobs introduced the latest incarnation of the MacBook Air last fall, he made it perfectly clear that you were seeing the Mac portable computer of the future. In the past, the Air had been the poor stepchild for the rest of the lineup, reportedly with middling sales, but sufficient to keep Apple’s faith […]

There are published reports that Apple’s once moribund MacBook Air lineup has begun to sweep the sales charts after the recent upgrade. Apple’s store isn’t showing sales rankings these days, but Amazon was listing the $999 entry-level model as bubbling under the Top 10 when I wrote this article. Of course such figures change from […]

Apple’s stock took a bit of a hit a few weeks back when they disclosed, during their conference call with financial analysts, that profit margins would be down this quarter. All this despite the fact that the company was still tallying record sales and profits. Of course, low profit margins for Apple are extraordinarily high […]