• Explore the magic and the mystery!


  • » Currently browsing posts tagged with: iMac

    Newsletter #474 Preview: Is Apple Using Focus Group Testing?

    December 28th, 2008

    If you can believe Microsoft, they frequently put groups of users in little test rooms — or some sort of testing environment — and expose them to the new features in a product. By gauging their reactions, they decide whether those capabilities deserve to go into production. Now if you look at Microsoft’s shipping products, […]


    Is the Mac Mini a Bait and Switch Scheme?

    December 25th, 2008

    At one time, Apple had to endure the accusation that they were overcharging for their products. You had to pay the alleged “Apple Tax” if you went Mac, whereas the PC was clearly a whole lot cheaper. Well, these days that’s not quite true. When you compare a Mac with name-brand PCs with similar hardware […]


    Mac OS 10.5.6 Update Arrives with Weird Installation Glitches

    December 16th, 2008

    So a client calls me to set up his spanking new MacBook, an operation that I took to be utterly routine, having done that sort of thing for years with different Macs. Arriving at his home, I realized I had forgotten to take my FireWire cable — he had purchased the white MacBook entry-level model, […]


    Matte Screens: I Still Don’t Get It!

    December 11th, 2008

    This is the controversy that has continued to fester ever since Apple ditched matte screens and embraced 100% glossy on the updated MacBook Pro lineup several weeks ago. At one time, you had a choice, at least on some models, of matte or glossy. But things have changed, and not necessarily for the better. Except […]