When Apple launched the iMac Pro at June’s WWDC, I have to admit I was surprised. I expected a regular old iMac with some higher-end configurations. There are versions of Intel’s Core chips with extra cores, and I thought Apple would choose them. What I didn’t anticipate was a new model with, essentially, the guts […]

Funny how some Apple critics are so often proved wrong. Take the claim that, when Sir Jonathan Ive became Apple’s Chief Design Officer in 2015, it was the first step on the road to leaving the company. Maybe he’d just gather up his family and return to the UK, or perhaps find another gig. In […]

For the past few years, Apple has been regarded as essentially a one-product company, because more than half of its revenue is generated by the iPhone. The theory does that, if iPhone sales tank, or start to erode, the company is in deep trouble, very deep. The impression was only buttressed during the quarters where […]

Apple spent a surprising amount of time talking about Macs at last week’s WWDC. No, not just macOS High Sierra, but in introducing new hardware, and talking about forthcoming products. While Apple normally doesn’t say much about future gear, this time they couldn’t stop talking; well, mostly. But that doesn’t mean we have the full […]