As Microsoft continues to confront the problem of hundreds of millions of PCs still using the ancient Windows XP, Apple’s strategy to make OS 10.9 free appears to have paid off. According to Net Applications, which tracks Web traffic, Mavericks is now installed on some 32% of the Macs currently in use. Remember that Mavericks […]

Apple is very invested in California, witness the choice of Mavericks, a popular surfing location in that state, as the name of the tenth reference release of OS X. And the phrase, “Designed by Apple in California,” adorns the products. But designing is only a part of the equation. At one time, a lot of […]

So Apple’s cards have been on the table for a long time now. Mobile gear and traditional personal computers are two different breeds, and they are not meant to become one. At least not now. This is very different from what Microsoft is trying to do with tablets, witness the Surface, which has, so far, […]

Sometimes the Night Owl makes a prediction and even gets it right. So when I suggested that Apple would make Mavericks free in order to reach as many potential Mac users as possible, and stick it to Microsoft for charging up to $199 for Windows 8 upgrades, I bet some of you didn’t believe me. […]