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    Welcome to the Latest Applegate Controversy

    October 1st, 2013

    As I’ve said in previous columns, it seems that Apple can’t catch a break. Just when things seem to be going well, the media says it’s all bad news. Take the announcement that Apple sold nine million 2013 iPhones the first three days they were on sale. No other mobile handset company has come close, […]


    The Definition of Insanity?

    August 16th, 2013

    A popular joke, and maybe it’s not so funny, is that doing the same thing over and over again and expecting a different result is a classic definition of insanity. If we take that concept literally, what can you say about Microsoft? After all, the company has been touting tablets for years, and has failed […]


    The Apple Double-Standard Report

    July 26th, 2013

    Imagine, just imagine, that Apple had to take a one billion dollar write-down to cover repairs for the iPod or the iPhone. And, no, I’m not saying anything of that sort has ever occurred. But if it were to happen, you can bet it would be a headline story, carried on all the major, and […]


    They Forget that Things Change

    June 27th, 2013

    As many of you no doubt recall, Apple received lots of negative publicity in 2010 amid complaints that there were serious defects with the iPhone 4’s external antenna system. Touted as a unique feature, there was one critical defect: If you held the phone in a way that covered the lower left side of the […]