Predictably, Apple has announced a media event for 10:00 AM Pacific on September 12 at the Yerba Buena Center for the Arts in San Francisco. Along with the telltale words “It’s almost here,” there’s a faded number five. I suppose there’s little left to say, but Apple will manage to stretch it out over an […]

Last year, it was early October before Apple staged a media event to roll out the iPhone 4s. Sales the previous quarter were not as high as industry and financial analysts expected, in part because many potential customers were perceived as staying on the sidelines for the refreshed model. That, in fact, is one explanation […]