There’s an unfortunate feeling in some parts of the media that Steve Jobs is the beginning and the end of Apple. If he’s away, even temporarily, the company simply cannot grow at record levels, and is doomed to return to that beleaguered status it occupied for so many years. That in large part explains why […]

With CES in action this week in Las Vegas, as usual, you can bet that Apple’s absence will be felt more than ever. Apple doesn’t do the trade show circuit; they even stopped attending the Macworld Expo, emphasizing their own specially targeted media events, and the ability to reach customers via a growing retail chain […]

As most regular readers know, I’m not enamored of Consumer Reports and the way the magazine handles personal technology. Their efforts to simplify and generalize possibly complex information ends up helping nobody. While they no doubt accurately represent reader surveys about product and service reliability, the actual reviews are tragically flawed. I’m also concerned why […]

The search to discover secrets about Apple’s latest and greatest gadgets has reached a fever pitch. You almost think some people are examining the trash bins in the vicinity of the Apple campus in Cupertino, CA for telltale evidence of what they’re working on. Of course, physical documents would be shredded as a matter of […]