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    Apple, the WWDC and the Wacky Run-up

    June 3rd, 2014

    After quite a run, and ahead of a 7-to-1 stock split, Apple’s stock price had declined slightly before the WWDC keynote on Monday. I suppose this was to be expected. The event was presaged with optimism, skepticism and silly claims about what the company must do to survive. Some weeks back, for example, one online pundit who […]


    Newsletter Issue #757: About the Benefits of Putting Apple in the Headlines

    June 2nd, 2014

    There’s something to be said about inserting one word in a headline, “Apple.” Sure the article may be about fruit, but most of you expect it’s about Apple Inc. The upshot is that the story gets more traction regardless of the value of the content, and that’s true even if it contains little more than […]


    Newsletter Issue #756: Some Oh-So-Obvious WWDC Expectations

    May 26th, 2014

    You don’t have to spend much time with your favorite search engine to find loads of articles about what Apple might launch at the WWDC. Certainly the question about new operating systems is the given, but it’s fascinating to see what directions the next versions of iOS and OS X might take. So with OS […]


    Apple Inc. and Higher Standards

    May 22nd, 2014

    So new OS X updates arrived last week, including OS 10.9.3 and iTunes 11.2. While the revisions, with minor changes, got high marks, they weren’t free of trouble. The most significant issue was the mysterious disappearance of the /Users folder on some Macs. It also made it writable to everyone, thus creating a potential security problem. A little […]