It’s inevitable. Steve Jobs’ footprint on Apple was so large, so all-encompassing, that it’s hard to look at the company he co-founded without feeling his presence. Certainly Apple’s situation before Jobs returned for his second coming is a key reason why. In the early-to-mid-1990s, Apple went through several incompetent CEOs, the strategy was failing, and […]

I suppose conspiracy theories might be in order. When Consumer Reports concluded that they couldn’t recommend the iPhone 4 because of alleged reception problems if you held the handset the wrong way, they might have really expected to see sales of Apple’s smartphone plummet. But it doesn’t seem there was any impact at all, other […]

Apple traditionally doesn’t get involved in reliving at the past. You no longer have anniversary edition Macs, or similar specialty products to observe one significant event or another. Apple is looking at the future, and the next great product that will revolutionize a market and grow the bottom line. So you probably haven’t heard about […]

So a representative from Consumer Reports magazine appeared on a certain cable TV station claiming that the new iPad ran too hot. This came ahead of the magazine’s actual tests that had a different result, but it sure served as an attention-getter. Suddenly the media was paying attention to an issue that otherwise wouldn’t have […]