When Apple announced the first drop in iPhone sales since the gadget first premiered in 2007, you would have thought the company was in deep trouble. Predictably, the stock price dropped, even though Apple remained highly profitable, and had total revenues to die for. It didn’t help that sales for the iPad continued to fall […]

Typical of Apple’s iOS releases, users of iPhones and iPads upgrade in droves, with hundreds of millions running the upgrade within just a few months. So according to data from the App Store that’s available to developers, as of February 20, Apple reports that 79% of these devices have been upgraded to iOS 10 so far. In […]

Apple didn’t deliver as many product updates in 2016 as many expected. While there were new iPhones, with the surprising release of an iPhone SE to meet demand for a small handset, the Mac didn’t get a whole lot of love. The MacBook got a minor spring refresh, although the fall introduction of the MacBook […]

Now despite the fact that Mac sales are stable, and the iPhone is growing again, the iPad has remained a drag on Apple’s numbers. Profits are surely high, but sales keep dropping, quarter after quarter, after reaching a peak in 2013. The main question is why? Were iPads disappointing to all those millions of people […]