So let’s consider this: For years, Apple has sold premium-priced gear. With few exceptions, sales are high and profits are high. Even when sales fall, as they did for the iPhone over several quarters, and the iPad since 2014, Apple doesn’t lose money. But the critics have other ideas. You can see it implicit in […]

I am usually on the same page as commentator Daniel Eran Dilger, who hangs his hat at AppleInsider these days. In an otherwise excellent article about why Apple ignores “pundit innovation advice,” Daniel extols the virtues of the iPad compared to other tablets. He correctly points out that tablets went nowhere until the iPad arrived, and […]

It’s true that reactions to Apple are polarizing. In recent days, I’ve written perfectly ordinary articles about possible future Macs, and received comments from readers who are concerned that Apple isn’t building the Mac of their dreams. These responses have extended across two articles so far, and perhaps this column will be the third. So let’s end […]

At one time, it as felt that personal computers, in the twilight of the PC era, would serve the job as pickup trucks. Regular people would rely on “sedans,” tablets, to perform most computing functions. At least that’s what Steve Jobs told us. I won’t compare this to the American auto industry, where people have […]