Although mostly in line with expectations, Wall Street freaked for a time when it was announced that iPhone sales dropped in the March quarter. It was the first time since Apple’s smartphone debuted in 2007. After a steady pace of growth, a pace that few competitors could match, the tide had turned. To some, it […]

When I wrote yesterday’s column, I really expected that Apple would wait until the next beta release of macOS Sierra and iOS 10 to make the public betas available. Well, they didn’t. They came out on July 7th, as hundreds of thousands of people were able to download prerelease versions of the two operating systems. While these releases, […]

You just know that Apple can’t catch a break. If new products have lots of new features, we’ll it’s too many. There will be lots of bugs, and customers will face plenty of aggravation as a result. But if it appears that things haven’t changed that much, Apple is criticized for having lost its innovation mojo. So we […]

Over the years, I’ve read about loads of reasons not to buy anything from Apple, or at least to be deeply concerned about what the company is doing. While there’s plenty of room for different opinions, one hopes the facts don’t change. But sometimes things become so murky that simple marketing or branding exercises can turn into […]