You hardly think a single feature would be sufficient to hang a major operating system upgrade on, but it appears to be that way, at least based on the first predictions for the next version of OS X. Or will it even be called OS X? If past is prologue, it’s a near-certainty that the next version […]

In wondering what Apple is doing to jump start the company after the March quarter debacle, some commentators have pointed to clues from the R&D budget. Apple’s estimated investment now stands at $10 billion for the year. It has steadily risen in recent years, so clearly something huge is afoot. One industry analyst, Neil Cybart, wrote some perfectly […]

Amid all the comments about Apple’s less-than-stellar sales performance in the last quarter, there have been suggestions on how Apple might fix things. Some were dumb, such as suggesting that the iPhone 7 needs to be a more compelling update. It’s dumb because we do not know what features or performance levels an iPhone 7 will […]

Almost from the very first day that Tim Cook officially became Apple’s CEO, the critics were calling for his head. He’s an operations person, not a marketing person, or someone with a “vision,” and thus hasn’t a clue how to manage a large multinational corporation. Since then, anytime Apple reported something that was less than what those […]