Microsoft has made a huge deal of the fact that its virtual assistant, Cortana, can run on Windows 10, even on your desktop PC. This is a supposed advantage over the Mac, since Apple hasn’t opted to include Siri on OS X. Not that Apple couldn’t do it, but this is clearly a design and/or […]

Last week, Apple announced that some eleven million people had signed up for the 90-day free trial of Apple Music. Depending on your point of view and expectations, that was either good, or not-so-good, for the fledgling subscription music service. Apple treated the news as something significant, that 1.4% of the estimated 800 million iTunes […]

There are a few tech columnists who spend a great deal of time correcting misinformation about Apple. But it’s easy to feel the effort is wasted, because the serial misinformers continue to spread fear, uncertainty and doubt. A good reason for this is that mentioning anything about Apple, iPhone, iPad, Macs and even Apple Watch […]

So if you’ve put good money into Apple stock, you might be feeling discouraged of late. The price is down, back to the level achieved at the beginning of the year. So it’s understandable that Apple’s critics are busy explaining why the company is in serious trouble. After all, shouldn’t a successful company have a […]