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    A Mini with Maxi Impact

    October 24th, 2012

    All right, so Apple’s huge worldwide network of component suppliers has made it just about impossible to keep secrets. So, there weren’t many surprises to be had at Tuesday’s Apple event in San Jose, CA, where the iPad mini, a fourth generation iPad, and some new Macs were introduced. One thing is sure: Tim Cook […]


    Newsletter Issue #673: A Fast and Dirty Look at Apple Pricing

    October 22nd, 2012

    Unlike Amazon and Google, which sell tablets at or near the build cost, with the hope of making it up elsewhere, Apple expects to make a decent product on every single product they build. Their margins are among the highest in the tech industry, despite being able to remain highly competitive when it comes to […]


    About the Post-PC and PC+ Eras

    July 17th, 2012

    Recent reports don’t paint a very promising picture for the PC industry. Most PC companies are destined to report flat or sinking sales in the U.S. and worldwide. Apple is expected to report an uptick in Mac sales, but how much depends, as it has for a while, on overseas growth. At the same time, […]


    Is Consumer Reports Having its Revenge Against Apple?

    July 10th, 2012

    No, that’s going way too far, but Consumer Reports still deserves more well deserved criticism. I want to expect better, because CR is run by a non-profit corporation that does not accept outside advertising and buys tested products at regular retail outlets. They aren’t getting freebies from a PR agency or a manufacturer’s corporate communications […]