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    Newsletter Issue #1020: The Old Apple Complaints Mostly Fade Away

    September 23rd, 2021

    I wrote part of this article ahead of the September 14th media event where Apple introduced the iPhone [lucky] 13 and the Apple Watch 7. Although the former, days from shipping, garnered the usual favorable reviews, some were not so impressed. To them, the changes were largely “incremental” compared to the iPhone 12. It has […]

    Newsletter Issue #1007: Apple’s Tricky Pricing and Suspicious Claims Mar iPhone 12 Rollout

    October 13th, 2020

    Nothing about Apple’s rollout of the iPhone 12 series and a smaller, cheaper HomePod was surprising. It was a typical overproduced sales pitch that came across as cold, over-rehearsed. The final scene, of CEO Tim Cook walking towards the camera, was especially artificial. He speaks well, and has a calm, reassuring demeanor, but his delivery […]

    Newsletter Issue #1005: Looking at Apple’s Totally Boring Media Event

    September 21st, 2020

    For months, it was a given that Apple would announce the rumored iPhone 12 at its annual September media splash. And, in the days before it happened, it was rumored that it wouldn’t happen, which essentially took much of the meat out of the event. Indeed, Apple’s 65-minute infomercial last week was decidedly predictable and […]

    Newsletter Issue #1000: Stuck at Home? Consider These for Binging

    July 12th, 2020

    Except for some reports of the form of future Apple products — the iPhone 12 and the first Macs with Apple Silicon — that hasn’t been a whole lot of important news to cover about our favorite fruit company. Whether you have time on your hands — or are working at home — no doubt […]