When Apple moved to large display iPhones, they routinely kept an older four-inch model in stock. In large part, this was to offer an alternative for people who couldn’t afford the flagship versions, although it’s also true that some people never liked the larger handsets. Regardless, Apple evidently didn’t take the smaller form factor seriously. It […]

There are lame theories about how Apple updates its products. A frequently voiced cultural meme is that Apple often upends the tech industry by dint of a brand new product that takes things in a new direction. Year after year, or close to that, amazing technologies emerge from some magic place. You’ll see shortly how misleading this […]

A familiar scenario is being played out. A rumored Apple product is being declared a failure even before it has been announced, let alone shipping to dealers and customers. It’s about the alleged iPhone 5se, which would allegedly put most of the guts of an iPhone 6s unto what appears to be the body of an […]

That Apple sold over 13 million new iPhones the first week the iPhone 6s and iPhone 6s Plus went on sale last September seemed promising enough. It fed the expectation of continued rapid sales growth for the iPhone. But after the needs of the early adopters were met, it appears that sales growth has stalled. The iPhone barely […]