You’ve heard the stories. The iPhone X, which didn’t go on sale until early November, did surprisingly well through the rest of the year. Or maybe not. Maybe it was a poor seller, and thus Apple might have to rethink its strategy about a next generation iPhone. Some analysts claim that the evidence from the […]

All things being equal, is it possible to skip Apple’s September 12th media event and still know everything that’s going to happen — or enough not to care about a few isolated details? You almost get that impression what with the torrent of leaks in recent days. Supposedly the one group of leaks emerged from […]

Although Apple reported somewhat improved iPhone sales for the June quarter, there was, as usual, no breakdown for individual models. It was left to third parties to make good guesses. So we know the total was 41 million. But before we look at the estimated breakdowns, consider that Apple achieved these results at a time […]

Amid all the chatter about the alleged forthcoming iPhone 8 — the expected 10th anniversary model — is its price. It’s supposed to be way high, more expensive than any other iPhone. Where does Apple have the temerity to raise its prices even further? I’ll get to pricing for other Apple products in a moment. […]