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    The Small iPhone Debate

    December 18th, 2015

    It almost seemed as if Apple went with the crowd when the iPhone grew up. So with the 4.7-inch iPhone 6s and the 5.5-inch iPhone 6s Plus, and their predecessors last year, it was abundantly clear that Apple was answering the most significant competitive threat head-on. Samsung had made hay of building big smartphones, particularly the ones […]


    Does the World Need a Smaller iPhone?

    December 30th, 2014

    The tech world can be as topsy-turvy as the rest of our little corner of the universe. At one time, Apple’s iPhone seemed positively huge, with an expansive 3.5-inch display. Desperate for ways to compete with Apple’s handset, other companies decided the easiest solution was simply to deliver gear with larger displays. Apple made a move, […]


    The Patent and the Reality

    February 22nd, 2013

    So there’s a report this week about a new patent application from Apple for a wearable watch-like device, which some are taking to demonstrate the reality behind Apple’s alleged plans to deliver this so-called iWatch in the very near future. Add to that the recent report that Apple has some 100 people working on the […]


    Apple Makes a Smart Pricing Move

    February 14th, 2013

    In the wake of statements from Apple CEO Tim Cook that the company seriously considers ways to lower prices, they did just that. In an unexpected move on Tuesday, Apple cut the price of the entry-level 13-inch MacBook Pro with Retina display by $200, to $1,499. The 15-inch version remains at $2,199, but gains a […]