You know the score: People who buy other Apple gear, such as an iPhone or an iPad, are tempted to consider Macs the next time they are in the market for a personal computer. In recent years, Apple has claimed that some 50% of the people who buy new Macs at an Apple Store are new to […]

Do you remember all that chatter before the iPhone 6 was launched last fall? Apple was having problems ramping up production, so they said, and supplies would be severely constrained when the units first went on sale. But you can go farther back over Apple’s history, particularly when a new form factor was about to […]

So the image of Apple after Steve Jobs took over the company in 1997 was of a place where secrets were kept. While rumors were always present, Apple didn’t spill the beans until the right time, usually shortly before a product was set to be introduced. Sometimes it would happen earlier, if there was no […]

After the initial flurry of reports about Apple setting up a project to create a car, the talk has sort of died down. This is quite understandable. Even if true, such a beast won’t appear for several years, unless Apple pulls off a miracle in setting up a manufacturing and dealer network. Regardless, there’s always […]