It’s not a novel idea. Apple has done so much to enhance the performance if iPhones and iPads using customized ARM chips. When it comes to Macs, Apple remains at the mercy of a third-party company. When the Motorola/IBM alliance failed to deliver the goods nearly a decade ago, Apple went to Intel. But the […]

They say that, if you want a potentially important news story buried, release it on a Friday afternoon. By the time the details reach the mainstream press and popular online outlets, the workday is over, and potential readers are paying more attention to enjoying their weekends. Of course that assumes they aren’t actually working weekends. So […]

The other day, I heard a TV ad for sunglasses using the term “HD,” as if to indicate that what you saw would be more accurate because of the special type of lenses being used. Of course, it’s all nonsense, but HD has become a buzzword that conveys the illusion of something better. Now with […]

As we get closer to the expected release of the next iPhone, more and more mockups and raw case parts are emerging online. They are all allegedly sourced from the supply chain, and are presented, with or without comment, on various sites, particularly those that truck in Apple rumors. By and large, they fit into […]