I suppose we need people who can consult the tea leaves, or Tarot cards, and somehow decide whether a company is doomed to fail, or will become a smashing success. When it comes to a specific product or service, such people will offer their predictions about how things are going. Some companies, such as the […]

Over the years, the critics have urged Apple to build less expensive gear, such as a cheaper Mac, and, nowadays, a cheaper iPhone and a cheaper iPad. I suppose you can see the logic, since it’s assumed Apple’s sales and market share would be higher if more people could afford their products. Isn’t a high […]

There’s an article quoting a former ad executive that worked on Apple’s marketing message who asserts that the company’s iPhone naming scheme is, well, lame. The main point is that when a new model has an “S” appended to the name, it signifies a minor refresh, whereas a full numbered version means a new case […]

Just when I began to think that Apple’s stock price had begun to overcome the doldrums, they returned. The bad news, still unconfirmed, kept on coming, with one analyst even claiming, without evidence, that Apple’s sales had declined during the March quarter. If that were true, it would mean that Apple’s own guidance, which tends […]