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    Newsletter Issue #671: The Foolish “What Would Steve Do” Argument

    October 8th, 2012

    One thing that’s certain with the current Mapgate controversy, and that is that the media never seems to tire of speculating what Steve Jobs would have done had he survived. This conversation seems to fill most every discussion about what Apple is up to, and what they’ve done. It’s particularly prominent when there’s a perceived […]


    Apple and Customer Good Will

    October 5th, 2012

    As a business, when you have a loyal base of customers, you usually can be assured that they will tolerate failures or defects from time to time, usually if you level with them about what went wrong. Corporate spin control is a fine art, but quite often it’s all about honestly admitting a problem and […]


    Another Look at the iPad mini

    October 4th, 2012

    The latest rumors have it that Apple will hold a media event later this month to unleash a smaller iPad, scheduled to ship no later than early November. If true, it would make the so-called iPad mini a potential hot ticket for the holiday season. There’s yet a new published report, from the Wall Street […]


    The Mountain Lion Report: Has the Ardor Cooled?

    October 3rd, 2012

    While Apple only rarely releases official figures on OS adoption rates, there are ways to find out, roughly speaking, through third-party surveys of Web activity. The sampling may not be as exact, say, as a Gallup Poll, but the numbers ought to show rough trends. One of those tracking firms, Net Applications, analyzes data from […]