It’s very easy for an outsider to say how a huge multinational corporation should do business. There are no consequences unless that corporation chooses to take their advice. Even then, it’s still their fault for being so foolish. Of course, there’s nothing wrong with making suggestions about what a company can do to earn more […]

For the longest time, Apple has maintained that Macs and iOS gear — iPhones and the iPads — are meant to be separate gadgets. Operating systems, related to one another at the core, are otherwise quite different. Macs are meant to be managed via keyboard and mouse, while iPhones and iPads use touchscreens; well, except […]

As regular readers know, this past weekend’s newsletter covered a survey from a previously unknown company that indicated higher demand for the Samsung Galaxy S8 than the iPhone X for holiday giving. This was a survey of adults. For young folk, the results were essentially reversed. While the market research company, Propeller Insights, seemed real […]

You can manipulate sets of numbers to prove most anything you want, and even with the best of intentions, there’s a margin for error. Does either situation explain why Mac sales for the September quarter were severely undercounted by Gartner and IDC, two major market research firms? While Apple reported sales increases of over 10% […]