Although Wall Street freaked over the fact that Apple sold fewer iPhones in the last quarter than their inflated expectations, few predicted the level of success of the Mac in that quarter. Some 4.89 million were sold, amounting to a 26 percent increase over the same quarter in 2010. Sure, that increase was not much […]

Consider that, year after year, so-called financial experts have underestimated Apple’s sales. It is so predictable, I can use the same canned headline each and every time to describe the the end results. Unfortunately, it appears that these same “experts” became inebriated with their expectations, and ignored reality to predict how Apple did in the […]

I suppose Apple is entitled to one quarter where the final numbers doesn’t quite meet the predictions of financial analysts. At the same time, it does appear that expectations may have grown a little too extravagant, almost as if they expect Apple to walk on water quarter after quarter. It had to happen some time, […]

Some suggest change is good. Some talk of change you can believe in, but it’s a sure thing that you can’t rest on your laurels. Taking us to a certain “fruit company” that we all know about, some members of the media have begun to suggest that Apple needs to change (or fix) a few […]