Sometimes rumors just get so far away from the truth that the inevitable come down makes you wonder how they all got started in the first place. From the earliest days of stories about the iPhone X — when it was known as the iPhone 8 — there were reports that there would be serious […]

I don’t know why I have to repeat the obvious, but far too many tech commentators just don’t have a clue. So here we go again. As most of you know, the iPhone X will not ship until November 3rd. Orders will be taken beginning on the previous week. What’s more, there have been rampant […]

It does appear that the media is sometimes just aching to find bad news about Apple, even if it’s indirect evidence. It represents the ongoing viewpoint that years of success has all been a fluke. It was a stroke of luck, and if the fates had behaved properly, Apple would have disappeared long ago, or […]

Raw sets of statistics can often be interpreted in many ways. Taking them out of context can also put those numbers in a very different perspective. So you can point to the recent industry analysis that indicates that Mac sales decreased in the September quarter and say some nasty things about Apple. But it’s fair […]