Wall Street analysts must go back to the drawing boards after Apple reported two blowout quarters in a row so far this year. With total revenue of $89.6 billion for the most recent quarter, you’d almost think they had, by mistake, released the numbers for a holiday quarter. But no, this was correct. It was […]

Many of you have read various and sundry predictions from both tech and mainstream pundits who profess to know something about the Apple and its plans for this year. It reached a crescendo, as you might expect, when the end of 2020 approached. But I wonder just how much thought was involved in putting these […]

I’ve worked for years as a tech journalist. I’ve written for a number of major publications, including a large national newspaper, USA Today, and thus I want to think that I have at least a passing idea of how the other half lives. In this case, other half means someone who can enjoy lots of […]

Branding is obviously quite important to Apple, and that branding needs to be simple, except when it’s not. So quite often one word will do, perhaps with a modifier to reflect the model number, but Apple can also add unneeded complexities. So I have an aging iMac; the full model designation is listed as “iMac […]