Several years ago, during one of their quarterly conference calls with financial analysts, Apple again dismissed the possibility that they’d ever build a cheap Mac. The reason, often stated, is that they didn’t want to build a crappy Mac. Well, it is true that, in the 1990s when Apple couldn’t do anything right (more or […]

Consider what some so-called tech pundits and industry analysts said in the long (some say endless) run up to Apple’s quarterly report. Mac sales are down and Apple has a problem. They’ve got to cut prices and rush out a netbook to save the business. Perhaps the best comment I read about Apple’s quarterly financials, […]

Depending on which survey you’ve read, Apple’s market share has either gone up or down slightly so far this year. If you assume the more pessimistic results, you might be inclined to want to tell Apple what they need to do next in order to survive, although you just know they won’t listen. Take a […]

Now this may be the sort of column that works against my interests, since I’ve long been a member of the crowd that keeps making suggestions about improving Apple’s marketing and product plans. Like others in the tech media, though, I can tell you that I have no experience whatever running a multinational corporation. So […]