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    In Search of a Story About Apple

    December 15th, 2008

    Hardly a day passes where someone, somewhere, doesn’t report some new, different or supposedly fascinating news about Apple Inc. It seems as if the media just can’t stop talking about the company, even if there isn’t a whole lot to talk about. Well, in the case of the sliding economy, I suppose there are plenty […]


    Apple Doesn’t Make Me-Too Products!

    December 2nd, 2008

    What I just wrote must seem so obvious, you have to wonder how anyone could possibly misunderstand the way the company operates, but it’s clear a lot of people do. That’s particularly true for the folks who claim to be experts about technology. Maybe it’s the training. I mean, when my son attended college, he […]


    Newsletter #470 Preview: Not Everything From Apple Just Works!

    November 30th, 2008

    Every few days, I see a message floating above the desktop asking if I want to sync something on my MacBook or Mac Pro. It may be something in the keychain, such as login information, or a preference in Mail or another Apple program. That seems well and good, and I’m glad to know the […]


    No, I Don’t Need a Netbook

    November 27th, 2008

    There’s been an awful lot of discussion lately about whether Apple plans to enter the “nascent” netbook market. While the name should pretty much convey the meaning of the product it describes, here’s a common definition (so we get our terms straight): “A small, low-cost, mobile computing device designed for consuming content, rather than creating […]