As most of you know, Apple launched iOS 10 and macOS Sierra at the Worldwide Developers Conference in June. This is the norm for Apple in recent years. Joined by tvOS 10 and watchOS 3, Apple paraded a wealth of new features meant to entice you to upgrade. Or perhaps buy new gear that would put […]

You just know that Apple can’t catch a break. If new products have lots of new features, we’ll it’s too many. There will be lots of bugs, and customers will face plenty of aggravation as a result. But if it appears that things haven’t changed that much, Apple is criticized for having lost its innovation mojo. So we […]

All this for a headphone jack. First comes the claim that the iPhone 7 must be a minor update because, well, the case will look pretty much the same as the current model. Such reports are apparently based on alleged prototypes that strongly resemble the iPhone 6s. Perhaps that’s true. There’s no way to know […]

Over the years, I’ve read about loads of reasons not to buy anything from Apple, or at least to be deeply concerned about what the company is doing. While there’s plenty of room for different opinions, one hopes the facts don’t change. But sometimes things become so murky that simple marketing or branding exercises can turn into […]