Over the years, Apple has had a hard time being taken seriously as a company, even as it rose to the number one spot in terms of market cap. The Mac was regarded as little more than a toy in the old days, and I suspect some still don’t take it seriously. The iPhone? Well, […]

On occasion, I’ve read articles suggesting that Apple deliberately wants to make its gear obsolete, as soon as possible, so you’ll rush to buy the latest and greatest. Certainly the upgrade cycle is an important way of doing business. A company cannot always depend on attracting enough new customers, but selling more gear to existing […]

That Apple sold over 13 million new iPhones the first week the iPhone 6s and iPhone 6s Plus went on sale last September seemed promising enough. It fed the expectation of continued rapid sales growth for the iPhone. But after the needs of the early adopters were met, it appears that sales growth has stalled. The iPhone barely […]

Amid all the concerns about flat and falling iPhone sales, Apple has seemed somewhat predictable in recent years. This is particularly true with the iPhone, where there’s a major refresh with a new case design one year, and a “minor” refresh with internal changes the following year. Although the actual improvements in an off-year iPhone […]