Before you begin to dismiss Apple’s prospects in light of its tepid quarterly financials for the first quarter of fiscal year 2016, and an expected drop in iPhone sales for the current quarter, there are some amazing numbers to be found. First and foremost is the fact that Apple has activated over one billion devices […]

While financial and industry analysts aren’t all predicting doom and gloom for Apple, the word “blowout” doesn’t appear to apply to most estimates. That said, it doesn’t appear as if sales will decline either, but that will be known in short order. Meantime, regardless of the final numbers, there will be recriminations from the media about […]

Officially, Apple is interested in cars. For now, however the only actual auto-related product is CarPlay, which essentially brings portions of your iPhone’s interface to the car’s infotainment system. What this means is that you’ll see a subset of your iPhone’s apps in the LCD display usually located in the center of the dashboard, plus […]

In marketing, branding may be as important or more important than the product itself. Sometimes a brand name becomes a verb for an entire product category. For years I referred to a bandage as a “Band-Aid” until I realized I was giving Johnson & Johnson free publicity. My mother would always refer to a certain kitchen appliance […]