Last week, Apple announced that some eleven million people had signed up for the 90-day free trial of Apple Music. Depending on your point of view and expectations, that was either good, or not-so-good, for the fledgling subscription music service. Apple treated the news as something significant, that 1.4% of the estimated 800 million iTunes […]

There are a few tech columnists who spend a great deal of time correcting misinformation about Apple. But it’s easy to feel the effort is wasted, because the serial misinformers continue to spread fear, uncertainty and doubt. A good reason for this is that mentioning anything about Apple, iPhone, iPad, Macs and even Apple Watch […]

Usually the tech media has a handle on a new iPhone in the weeks before it’s released. That information is usually based on leaks from the supply chain, and when they come fast and furious, it’s possible to sort out the essence of the upgrade. But that’s just the essence. So we knew in the […]

There’s an assumption on the part of some people that Mac users are mindless dweebs, people who will loyally follow Apple Inc. over the edge of a cliff to prove their loyalty to the platform. Facts don’t matter to them, it’s claimed. So if Tim Cook says a new Mac feature is the bee’s knees, they […]