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    Memo to Apple: How About Better Release Notes for Public Beta Testers?

    July 29th, 2015

    An unknown number of beta testers are now eligible to receive prerelease versions of OS X El Capitan and iOS 9. So far, there have been three releases of the OS X public beta and two releases of the iOS public beta, compared to five betas of El Capitan and four betas of iOS 9 […]


    Newsletter Issue #817: A Look at the “I Quit” Syndrome

    July 27th, 2015

    As you know, it’s quite normal for someone to switch products if you’re not satisfied. If your current car isn’t exciting you, or perhaps you’re sick and tired of all those trips to the repair shop, you’ll pick a different brand next time. Perhaps you just want to try something new, or if you received […]


    Fear and Loathing About Apple Watch Sales

    July 23rd, 2015

    To Wall Street, a 35% increase in iPhone sales over last year wasn’t enough to keep Apple’s stock from tanking. Selling 47.5 million seems impressive, but some Wall Street analysts said it must be 50 million. Of course you have to wonder where they got those figures, and if they were based on surveys, clearly there’s […]


    Apple Finances: Good is Never Good Enough

    July 22nd, 2015

    There’s something about inflated expectations, and it appears Apple just can’t win. If they beat those expectations, that should be a good thing, but if Wall Street decides it still wanted better numbers, as questionable as those estimates might be, well, that’s a bad thing. So Apple had another blowout quarter. Apple earned higher revenues and […]