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    The Patent and the Reality

    February 22nd, 2013

    So there’s a report this week about a new patent application from Apple for a wearable watch-like device, which some are taking to demonstrate the reality behind Apple’s alleged plans to deliver this so-called iWatch in the very near future. Add to that the recent report that Apple has some 100 people working on the […]


    The Apple Must Build This Report

    February 15th, 2013

    Being an armchair product designer has its advantages, but the most important is the lack of accountability. You can say anything you want without regard to the consequences of your statements. After all, you’re not actually inventing anything except for some words strung together in sentences, and sentences strung together in paragraphs. If someone is […]


    Apple Makes a Smart Pricing Move

    February 14th, 2013

    In the wake of statements from Apple CEO Tim Cook that the company seriously considers ways to lower prices, they did just that. In an unexpected move on Tuesday, Apple cut the price of the entry-level 13-inch MacBook Pro with Retina display by $200, to $1,499. The 15-inch version remains at $2,199, but gains a […]


    The Silly Exercise of Predicting iPad mini Sales

    October 19th, 2012

    With Apple confirming a media event for October 23, it is a given that there will be a smaller iPad, and possibly a few other products, such as the long-delayed iMac refresh. In the tradition of the iPhone 5, many of the details of the iPad’s tinier sibling have already leaked, and they mostly point […]