On Thursday, May 21, Apple’s stock took another nosedive, and it’s clear that facts and logic weren’t behind this not-so-anomalous event. You see, everything should be coming up roses over at Apple Inc. Industry analysts claim to have data showing that iPod sales are up, despite expectations to the contrary, that Mac sales are through […]

Although Apple has the reputation of delivering cutting-edge designs, particularly when it comes to the iPod and iPhone, they’ve been extremely conservative with their personal computers. The most radical styling exercise was probably the first flat-panel iMac, with its flower-pot base and articulated swinging arm. In retrospect, it wasn’t a barn burner when it came […]

Way back when, during the nasty 1990s, Apple had so many models, it was doubtful that any single company executive could identify all of them without a cheat sheet at hand. Even salespeople, who earned commissions on the hardware they could move, would have similar difficulties. But it wasn’t just the hardware proliferation disease that […]

Lots of pundits are content with putting the words “Apple Inc.” and “proprietary” in the same sentence. A lot of that is, of course, due to the tight vertical integration of all of their products, from the iPod to Macs and Mac OS X. However, there is an awful lot about the Mac these days […]