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    Apple Technical Support: Ready to Take a Dive?

    March 11th, 2006

    I approach the news that Apple will be equipping a new call center in India with up to 3,000 people with mixed feelings. On the one hand, I’m pleased to know that the company is growing and that more people around the world will benefit by getting paid gigs, although it would be nice if […]


    How the Disney/Pixar Merger Might Affect Apple

    January 28th, 2006

    No doubt loose lips spoiled the big surprise about the $7.4 billion merger between Steve Jobs’ “other” company and Disney. Regardless, if the counterculture atmosphere at Pixar can remain intact, it augers well for the company’s future. But I’m not writing this column to deliver still another analysis on whether this high-profile marriage will succeed, […]


    The Mac Switcher Report: Trials and Tribulations

    November 19th, 2005

    First let’s look at the good news: According to present estimates, some one million Windows users have switched to Macs this year alone. Some might have been enticed to buy a Mac because of the famous iPod “halo” effect. Others are simply disgusted with Windows malware, and are in sore need of a change. Regardless […]


    The Mac Switcher Report: Trials and Tribulations

    November 12th, 2005

    First let’s look at the good news: According to present estimates, some one million Windows users have switched to Macs this year alone. Some might have been enticed to buy a Mac because of the famous iPod “halo” effect. Others are simply disgusted with Windows malware, and are in sore need of a change. Regardless […]