As I suggested in yesterday’s column, Tim Cook clearly has to meet a higher standard as he moves Apple forward into uncharted waters. In introducing the glass and aluminum-clad iPhone 5, Apple tried to raise the bar again in a hugely crowded market. A whole lot was changed, but most of the essentials were telegraphed in […]

From the day he took over as CEO of Apple, Tim Cook had to work overtime to prove his mettle. He was operating in the shadow of Steve Jobs, and maybe nobody could carve out a distinctive place in the sun after that opening act. But it’s also time to be realistic. Consider that Jobs […]

Predictably, Apple has announced a media event for 10:00 AM Pacific on September 12 at the Yerba Buena Center for the Arts in San Francisco. Along with the telltale words “It’s almost here,” there’s a faded number five. I suppose there’s little left to say, but Apple will manage to stretch it out over an […]

It has been easy to speculate as to just what Apple plans to do with Apple TV. Today, it’s a simple set top box that delivers iTunes contact, AirPlay mirrored content, and a handful of third-party providers, such as Netflix and, very recently, Hulu Plus. But, with sales at roughly 1.3 million units in the […]