Look for Apple Inc. to come to the rescue of markets that need to be rescued. In 2001, when the digital music player business wasn’t going anywhere, with gadgets that underperformed and were hard to use, Apple arrived with the iPod. In fact, we didn’t believe we needed an iPod. Maybe it was just an […]

When Apple was a favorite beleaguered company back in the 1990s, it almost seemed as if the tech media, other than those dedicated to covering Macs for a living, would have been delighted had the company bit the bullet and vanished. After all, Apple was yesterday’s news. Real PC users ran Microsoft Windows. You have […]

As you might imagine, the last few weeks have been filled with speculation as to what Apple, with Tim Cook at the helm, will do in 2012 to upend the tech industry. But the real question is whether Apple needs to make any deep changes in order to remain hugely successful. By changes, it’s not […]

It stands to reason that Microsoft has spent years trying to emulate what Apple does. Sometimes they accomplish the move with great success, with Windows being a notable example. Although many of the ideas for Windows came from the Mac OS, Microsoft did a better marketing job for a mostly inferior product, and hence earned […]