It’s very easy to tell a company what you want them to build and what features to include. Apple gets huge numbers of wish lists from you and me — and then goes off and does its own thing anyway. Actually, despite what some might claim, Apple really and truly does listen to its customers, […]

I have to admit that I was not surprised but rather pleased that Apple scheduled their special press event for September 9th. But it has nothing to do with the agenda, or the impact of the new products. Instead, it’s the simple fact that I was born on September 9th, and, no, I won’t mention […]

Let’s take the infamous Apple Tax argument only so far and no farther. Comparably equipped Macs and PCs cost pretty much alike. There’s no sense in discussing configurations Apple doesn’t offer, could offer, should offer or anything else. It’s all about A versus A, not A versus Z or some other combination. However, once you’ve […]

So I’m reading a story suggesting that, with dipping iPod sales, Apple needs to get a new digital music product going pronto. Evidently they are forgetting that the replacement products in question — the iPhone and iPod touch — are already in the hands of tens of millions of people around the world. And that […]