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    Newsletter #475 Preview: How Apple Might Avoid a 2009 Screwup

    January 4th, 2009

    It’s quite easy for a tech writer to tell you what a certain company ought to do to become successful or at least remain successful. But the only thing is that if any of us really knew what was really necessary, we’d be making the big bucks as an executive at one of those companies. […]


    In Search of a Story About Apple

    December 15th, 2008

    Hardly a day passes where someone, somewhere, doesn’t report some new, different or supposedly fascinating news about Apple Inc. It seems as if the media just can’t stop talking about the company, even if there isn’t a whole lot to talk about. Well, in the case of the sliding economy, I suppose there are plenty […]


    Matte Screens: I Still Don’t Get It!

    December 11th, 2008

    This is the controversy that has continued to fester ever since Apple ditched matte screens and embraced 100% glossy on the updated MacBook Pro lineup several weeks ago. At one time, you had a choice, at least on some models, of matte or glossy. But things have changed, and not necessarily for the better. Except […]


    The Apple Beating the Odds Column

    December 3rd, 2008

    So the story goes that companies with higher-priced gear will most likely fare miserably this holiday season. Yes, folks are still buying lots of high definition TVs, as an example, but they are picking the low-end or smaller screen versions. The expensive models that generate the most profits for dealers and manufacturers may not do […]