What I just wrote must seem so obvious, you have to wonder how anyone could possibly misunderstand the way the company operates, but it’s clear a lot of people do. That’s particularly true for the folks who claim to be experts about technology. Maybe it’s the training. I mean, when my son attended college, he […]

So I recall all those lurid commercials of many years ago from certain high-power electronic retailers promising that they positively won’t be undersold. Of course they had so many terms and conditions in those offers that few people who requested a price match or a refund for overpayment were ever actually compensated for their efforts. […]

When Bill Gates appeared to a round of boos and catcalls on a satellite feed during a Macworld Expo keynote some years ago, you wondered why Steve Jobs was so readily conceding the operating system wars. Jobs went on to state that, for Apple to succeed, Microsoft didn’t have to lose. You’d think he was […]

Microsoft clearly believes it essentially killed the Mac years ago, since it holds an incredible dominance of the PC operating system market. Forget for the moment that Apple has made great strides in market share growth recently, and Microsoft has stumbled badly with Vista. The opposition has other irons in the fire. First came the […]